Complete Home Concepts
The history of our company starts in 1974 with our father, Jim Goodwin, the forefather of what is now known as Complete Home Concepts. Jim was transferred to Kansas City while in charge of building Dolly Madison Bakeries for Interstate Brands. That was until he came across a newspaper ad for stone veneer molds. Intrigued by the idea, he not only bought the molds, he bought into the business of stone veneer products. In a little building at 210 NE Harlem – near the old, downtown airport – he spent his evenings and weekends making stone. More than just a hobby, the three-car garage sized building was used to create and sell stone to contractors for installation. After working both jobs for a year, in July 1977, he took on the stone business full-time, establishing Model Stone of KC.
His little stone business became a family affair, all us kids helped in any way we could. For example, we were charged with cleaning out old, wax-coated restaurant boxes and prepping them for molds. This proved to be a very cost-effective way to help the stone molds release cleaner and more efficiently. A good example of ways Dad continuously worked to improved his business, and help it grow.
It didn’t take long until he realized that it made more sense to offer his own installation services. So that’s exactly what he did, and changed the name to Model Stone Midwest, Inc. He then began to develop new stone sizes and colors. The first series was called the ‘Dry Lay’ series, which really began to take hold in the new homebuilder community.